Plus Hair Asia
Proposal for discussion — not binding

Plus Hair Asia

A plain guide to our new structure

50 / 50One regional company — Plus Hair Asia (Dubai) — owned half by your family, half by I4B.
The brand, protected on paperPlus Hair, Simersly and Nessiaa become legally owned by the company you half-own.
The factory stays 100% yoursOutside the JV, with a written supply contract and guaranteed volume.
1

Why this document

We are proposing to grow Plus Hair from a family business into a regional company — one brand, sold in many countries, with real value on paper that belongs to both of our families.

The full legal papers for this will be long and technical. This guide explains the whole idea in plain words, so that everyone on your side can read it, understand it, and discuss it together before we go further. Please share it freely within your team, and send us every question — there are no bad questions.

2

Today and tomorrow

Today
Tomorrow (the proposal)
How we work
Today

On trust, family relationships, and phone calls

Tomorrow (the proposal)

The same trust — plus written agreements

The brand
Today

Valuable, but not protected anywhere on paper

Tomorrow (the proposal)

Legally owned by the JV — half yours, in every country

The factory
Today

Supplies products, prices agreed informally

Tomorrow (the proposal)

Supplies products under a written contract with guaranteed volume

Growth
Today

Limited to what the families can fund alone

Tomorrow (the proposal)

Banks and investors can put money in, because everything is visible

If something goes wrong
Today

No paper to protect anyone

Tomorrow (the proposal)

Clear written rules protect both families

The way we work today is normal for a family business, and it brought us this far. But there is a ceiling: banks, investors, and regulators cannot see a handshake. They can only fund and approve what is written down. To grow into Thailand, Laos, and beyond, the value that already exists — your brand, your product knowledge, the factory relationship — must be put on paper, where it is protected and where it can grow.

Nothing about the people changes. Same families, same brand, same factory. What changes is that the value becomes visible, owned, and permanent.

3

The structure in one picture

4

The five players, in plain words

First, three words you will see in the legal papers, explained once:

Joint venture (JV)

A company that two partners own and build together. Here: 50% your family, 50% I4B.

Holding company

A company whose job is to own the valuable things (the brand, the rights), while other companies below it do the daily buying and selling. Think of it as the treasure chest of the whole group.

IP (intellectual property)

The brand names and everything behind them: Plus Hair, Simersly, Nessiaa, the formulas' branding, the reputation. It is property, like land — it can be owned, valued, and it can grow in value.

Now the five players:

Your family (Plus Hair) Chan Myae San and family

Owns 50% of Plus Hair Asia. Leads product development, salon training, and product knowledge. Also owns the factory (separately, 100%).

I4B Holding Four partners in the UAE

Owns 50% of Plus Hair Asia. Runs the daily operations in every country: sales, marketing, finance, legal, technology. Takes no salary or management fee for this — I4B is paid only through its 50% ownership, the same way you are.

Plus Hair Asia (Dubai) The new joint venture — the treasure chest

Owns the brand names, the product registrations, and the right to sell in each country. Licenses each country company. Everything the brand becomes, in every country, belongs here — half yours.

The factory Your family's manufacturing business in China

Stays 100% owned by your family — it does not go into the JV. It sells products to Plus Hair Asia under a written, multi-year contract with a guaranteed minimum volume.

Country companies Global Hair Solutions (Thailand), Laos Hair Solutions, and more later

The local companies that import, distribute, and sell to salons in each country. The Thailand company keeps the Thai FDA product approvals we already won in January 2026.

5

What each side puts in, and what your side gets

What each side puts in

The 50/50 is a fair exchange of what each side does best. We are not putting a price on the brand before the JV, and not putting a price on I4B's work — the two are exchanged as equals:

  1. Your side puts in the brand. Plus Hair, Simersly, and Nessiaa are transferred into Plus Hair Asia, so the JV fully owns them. This sounds like giving something away. It is the opposite: today the brand is protected nowhere on paper; inside the JV it is legally owned by a company that is half yours, and it cannot go anywhere without your agreement.
  2. Your side puts in the product knowledge — product development, salon training, and the deep product expertise your family has built over the years.
  3. I4B puts in the operating work. Building and running the business in every country — sales, marketing, finance, legal, technology, daily management. I4B takes no salary and no management fee for this; the work itself is I4B's contribution to the partnership.
  4. Cash comes from both sides equally. As the business grows it will need money. Both sides put cash in together, in equal amounts, on a schedule to be agreed (Section 9). Because the cash is equal, neither side is buying anything from the other — each side simply funds its own half.
The heart of the deal

Your brand and product knowledge on one side, I4B's full operating effort on the other — exchanged as equals, 50/50.

Your side gets

  1. 50% of everything, everywhere, forever. Half of the brand, half of every country company's profits, half of everything the group becomes — Thailand, Laos, and every future market. As the group grows, your half grows with it.
  2. A protected factory business. The factory keeps supplying the whole group under a written multi-year contract, with a guaranteed minimum purchase volume and a guaranteed profit margin of up to 10% above cost on every order. Today the factory has no written protection at all; tomorrow its income is secured by contract.
  3. A brand that investors can fund. Once the structure is on paper, outside money can come in to grow the business — money neither family has to provide alone.
  4. Protection on paper. The brand cannot be sold, licensed away, or given to anyone without your agreement. Big decisions need both sides (Section 7).
6

How the money flows — one product example

These are example numbers only, to show how the money moves. They are not the real prices.

Imagine one product that costs the factory THB 100 to make:

The product moves one way — the money comes back the other

The price at each hand-off

  1. Factory cost to make the product100
  2. Factory profit (up to the agreed 10%)10
  3. Factory sells to Plus Hair Asia at110
  4. Plus Hair Asia margin and licence fee10
  5. Plus Hair Asia sells to the Thailand company at120
  6. The Thailand company sells to salons at200

Then, what the Thailand company earns on that one unit

  1. Thailand company sells to salons at200
  2. Product cost paid to Plus Hair Asia120
  3. Running costs (staff, delivery, marketing)30
  4. Thailand company profit50
  5. Set aside for the local operating team (form to be agreed)≈ 5
  6. Flows up to Plus Hair Asia as its owner≈ 45

What your family earns on this one unit

So Plus Hair Asia collects about 55 per unit — its own 10 margin + 45 from Thailand — before its own running costs. That is split by ownership, half and half:

≈ 27.5Your family · THB per unit
≈ 27.5I4B · THB per unit

Your family's total on this one unit: 10 at the factory + 27.5 as half-owner = about 37.5 — earned openly, and protected by written contract. And that is just Thailand; every new country adds to the same pot.

7

The rules that make it fair

These rules will appear in the legal papers with technical names. Every serious investor in the world requires them — they are standard practice, not special conditions invented for us. Here is what each one means:

Written supply agreement

The factory and Plus Hair Asia sign a multi-year contract: guaranteed minimum volume for the factory, guaranteed supply for the JV, and notice periods so neither side can surprise the other.

Security in both directions.
Open costs, capped margin

The factory shows its real production cost, checked by an independent accountant, and prices at up to 10% above it. Why? Because no investor anywhere puts money into costs they cannot see. This rule is what makes the whole group fundable — and it also proves the factory's fair profit in writing, so it can never be questioned.

A board that can never get stuck

With 50/50 ownership, a disagreement could freeze the company. So the board has an odd number of seats, including one neutral, independent director both sides accept — a fair tie-breaker who owes nothing to either family.

Both sides fund equally

When the company needs more money in future, both sides contribute in proportion. A side that cannot contribute sees its share reduce accordingly — ownership follows money in. This is agreed in advance so it is never an argument later.

Exclusivity — both ways

Both families agree to do this business in the region only through Plus Hair Asia. Neither side competes with the treasure chest they co-own.

If we ever seriously disagree

First we talk, then a neutral mediator helps, and if it still cannot be solved, a pre-agreed buy-out process applies. The rules are written now, while we are friends — that is exactly when fair rules get written.

8

What changes day-to-day — and what does not

What does NOT change

  • The factory stays 100% your family's — it is not part of the JV.
  • Your family continues to lead product development and training — that is your recognized role in the group.
  • The same people keep working together on the same brand and products.
  • The roughly THB 2 million the Thailand business owes the factory for goods already delivered stays exactly what it is — a normal trade debt, repaid from the business's operations as it grows.

What DOES change

  • Agreements that used to live in conversations get written down and signed.
  • The factory's cost build-up is shown openly and checked by an independent accountant.
  • The brand names legally belong to Plus Hair Asia — the company your family half-owns — instead of belonging informally to no one on paper.
  • Big decisions (selling the brand, bringing in new shareholders, entering a new country, the yearly budget, paying dividends) need both sides to agree.
9

Next steps together

These are the practical steps before anything can be signed. Each one needs work from one or both sides:

  1. 1Confirm the trademark papers
    In plain words
    Find the registration documents for Plus Hair, Simersly, and Nessiaa — which person or company legally owns each name today, in which countries.
    Why it matters
    We cannot transfer the brand into the JV until we know exactly who owns it now.
    Who acts
    Your side (with our help if useful)
  2. 2Confirm the Thai FDA papers
    In plain words
    Confirm which name the Thai product approvals and the manufacturer's authorization letter are registered under.
    Why it matters
    The right to sell in Thailand must sit safely inside the group before investors will fund it.
    Who acts
    Both sides
  3. 3Agree the cash plan
    In plain words
    Agree how much cash each side puts in, and on what dates.
    Why it matters
    Both sides fund equally — the schedule must be written so both sides can plan.
    Who acts
    Both sides
  4. 4Agree how cost-checking works
    In plain words
    Agree which independent accountant checks the factory's costs, how often, and using which documents.
    Why it matters
    This makes the 10% rule real and beyond question — protecting the factory's reputation as much as the JV's money.
    Who acts
    Both sides

None of these steps commits anyone to anything. They prepare the facts so that both families can make a fully informed decision.

10

Common questions

Do we lose our brand?

No. The brand moves into a company you half-own, and it cannot be sold, licensed away, or transferred without your agreement — that is written into the shareholder rules. And unlike today, that ownership is written and protected on paper.

Why Dubai?

Dubai is a neutral international business hub between our markets. Its free zones are built for holding companies that operate across many countries: straightforward company law that international investors trust, no barrier for foreign owners, and simple profit distribution. The JV sits there; the actual selling happens in each country's own company.

Why can't we just continue the way we work now?

For a family-scale business, we could. But the goal is bigger: many countries, outside investment, real scale. A handshake cannot be inherited, cannot be shown to a bank, and cannot be sold. Paper can. This structure also protects the next generation of both families — the value will be there, in writing, whatever happens.

Does the factory lose anything?

No — the factory gains. It stays fully family-owned, and for the first time its orders are protected by a written multi-year contract with a guaranteed minimum volume and a guaranteed margin.

Who runs the daily business?

I4B runs country operations (sales, marketing, finance, legal, technology) and takes no fee for it — only its 50% share, same as yours. Your family leads product development and training. The big decisions are made together on the board.

What if we disagree on something important?

First we talk. If needed, a neutral mediator helps. The board also has one neutral director both sides accept, so votes can never be permanently stuck. And for the biggest matters, nothing happens without both sides agreeing.

Is this final?

No. This is a proposal for discussion. Several details are not yet fixed — the cash amounts and schedule, and some contract details — and both sides' lawyers must review everything. Nothing is binding until both sides sign.

Plus Hair Asia · 2 July 2026